November 2008
Tighten Your Belts the Online Video Way
Local Internet ad dollars should take a big hit in 2009, the latest casualty in a contracting economy, reports the New Media Minute. But there is a silver lining: Local media companies will continue to see online ad growth and most of it will come from e-mail, paid search and streaming video.
If you want to stay a step or two ahead of the market, then you might want to take some advice from eMarketer. The research firm outlined several tips for success in these lean times, and one of those tactics is online video. For all the details on how to harness Web video in the year ahead, check out the New Media Minute.
November 26th, 2008 at 12:36 pm
Wow that’s a big drop for the local ad market for 2009 but not surprising given the economic climate.
I can’t believe that some marketers are still using pop-up and pop-under ad strategies. With that ad medium’s past success there is no doubt that online video advertising has such huge potential for the future.
And I agree with Daisy, if you aren’t listening and subscribed to Susan Bratton’s DishyMix what are you waiting for? Get on iTunes and do it now because the conversations are so rich with content, and Susan is such a brilliant person with a contagious personality.