Daisy Whitney

YouTube wants to be your friend. Well, if youre a media company, that is. The site has been striking deals with programmers like ABC, ESPN, Sony, Lionsgate and MGM and now its also letting many of those programmers use their own video players and sell their own ads on the site. ESPN is next in line to start in July. There are smart business reasons for these twin moves, Daisy Whitney explains. For more on their potential, check out this weeks New Media Minute.