http://daisywhitney.com/newmediaminute/why-rent-when-you-can-own-an-audience/ By day Daisy Whitney is a producer, reporter and on-air host in the new media business. At night, she writes novels for teens and is the author of THE MOCKINGBIRDS and THE RIVALS, which are in bookstores now. Thu, 17 May 2012 18:39:53 -0700 hourly 1 http://wordpress.org/?v=3.1.3 http://daisywhitney.com/newmediaminute/why-rent-when-you-can-own-an-audience/comment-page-1/#comment-2134 When Barnum & Bailey Meets Ripley’s Believe it or Not at ad:tech San Francisco « iMediaConnection Blog Tue, 08 Jun 2010 00:04:02 +0000 http://daisywhitney.com/newmediaminute/why-rent-when-you-can-own-an-audience/#comment-2134 [...] more viewership comes more ad dollars — eMarketer said online video spending should rise this year by about 40%. So we've got growth, dollars and great content online and we're going to bring all [...] [...] more viewership comes more ad dollars — eMarketer said online video spending should rise this year by about 40%. So we've got growth, dollars and great content online and we're going to bring all [...]

]]> http://daisywhitney.com/newmediaminute/why-rent-when-you-can-own-an-audience/comment-page-1/#comment-1219 Social Media Spending to Hit $1.3 Billion This Year | Dawson Barber | Internet Marketing Solutions Sat, 16 Jan 2010 04:35:47 +0000 http://daisywhitney.com/newmediaminute/why-rent-when-you-can-own-an-audience/#comment-1219 [...] Note:  Daisy’s New Media Minute is produced and sponsored separately from Beet.TV.  We are pleased to publish her segment [...] [...] Note:  Daisy’s New Media Minute is produced and sponsored separately from Beet.TV.  We are pleased to publish her segment [...]

]]> http://daisywhitney.com/newmediaminute/why-rent-when-you-can-own-an-audience/comment-page-1/#comment-1200 Online Video up 40% This Year & Social Media Spending to Increase by 1 Mil … Thu, 14 Jan 2010 00:30:33 +0000 http://daisywhitney.com/newmediaminute/why-rent-when-you-can-own-an-audience/#comment-1200 [...] video was originally published on DaisyWhitney.com and on [...] [...] video was originally published on DaisyWhitney.com and on [...]

]]> http://daisywhitney.com/newmediaminute/why-rent-when-you-can-own-an-audience/comment-page-1/#comment-1190 Tim Street Wed, 13 Jan 2010 04:28:15 +0000 http://daisywhitney.com/newmediaminute/why-rent-when-you-can-own-an-audience/#comment-1190 This really opens up a great conversation. If brands can create their own content why would they want to sponsor anyone else's content? Well, maybe because they would like to concentrate on their own product or service making it the best it can possibly be. Of course if their products and services would become better by creating their own media they should get their social media marketing game on. This really opens up a great conversation. If brands can create their own content why would they want to sponsor anyone else’s content? Well, maybe because they would like to concentrate on their own product or service making it the best it can possibly be. Of course if their products and services would become better by creating their own media they should get their social media marketing game on.

]]> http://daisywhitney.com/newmediaminute/why-rent-when-you-can-own-an-audience/comment-page-1/#comment-1186 What Media Buyers Need to Know About Online Video | Will Video for Food Tue, 12 Jan 2010 17:07:31 +0000 http://daisywhitney.com/newmediaminute/why-rent-when-you-can-own-an-audience/#comment-1186 [...] perfect timing. I watched this “New Media Minute” by Daisy Whitney, and  was interrupted by a Product Director who’s seething over his clueless media buyers. [...] [...] perfect timing. I watched this “New Media Minute” by Daisy Whitney, and  was interrupted by a Product Director who’s seething over his clueless media buyers. [...]

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