New research shows that the time spent with social media can improve the engagement with online video for brands and business. Online video technology provider Brightcove has found that videos shared through social media perform better than other videos, have higher engagement rates and higher completion rates. For more on how to enhance the social impact of your videos, check out this week’s New Media Minute with Daisy Whitney.
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I’ve talked with some people about the sharing buttons on video pages, and a couple of them insisted that sharing wouldn’t increase if buttons were available. They said that if viewers want to share content, that they will regardless if a social media button is within reach or not. I think some power users will, but for the average viewer if they don’t see a social sharing button then they won’t take an action besides viewing in my opinion. And it’s important to not only have social media buttons but to place them where viewers will actually see them, some sites seem to hide them where eyeball attention is minimal.
Great report as usual Daisy!
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