Did your online ad run where it was supposed to? That's the question a lot of advertisers want to know as they spend more money online and in Web video specifically – upwards of 35% more dollars this year alone. Which means we're now seeing a number of technology players offering online ad verification — to check if your ad ran where you wanted it to run. They're kind of like online ad police and a number of brands and agencies are using them to protect their online ad investment. All the details in this week's New Media Minute.
Daisy Whitney
The Online Ad Police
June 7, 2010
Did your online ad run where it was supposed to? That's the question a lot of advertisers want to know as they spend more money online and in Web video specifically – upwards of 35% more dollars this year alone. Which means we're now seeing a number of technology players offering online ad verification — to check if your ad ran where you wanted it to run. They're kind of like online ad police and a number of brands and agencies are using them to protect their online ad investment. All the details in this week's New Media Minute.
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1 Comments
This is certainly important because a huge amount of video views happen via embedded video players, and that certainly scares advertisers. And with good reason.
Love the title of this post/video, very appropriate Daisy. Who knows maybe a year from now if further controls are needed you will create one named “The online ad FBI”
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