Comments on: The Big YouTube Celebrity Showdown http://daisywhitney.com/newmediaminute/the-big-youtube-celebrity-showdown/ By day, I am a producer, on-air correspondent, podcaster and raconteur in the new media business. By night, I write novels for teens and am the author of The Mockingbirds, to be published by Little, Brown in November 2010. Tue, 07 Feb 2012 02:34:10 -0800 hourly 1 http://wordpress.org/?v=3.1.3 By: The Far Edge » Blog Archive » YouTube Battles with Rogue Web Stars http://daisywhitney.com/newmediaminute/the-big-youtube-celebrity-showdown/comment-page-1/#comment-454 The Far Edge » Blog Archive » YouTube Battles with Rogue Web Stars Mon, 08 Jun 2009 00:19:51 +0000 http://daisywhitney.com/newmediaminute/the-big-youtube-celebrity-showdown/#comment-454 [...] Some YouTube celebrities are selling branded deals based on their YouTube views, circumventing the site. That can violate the partner deal, according to this week’s New Media Minute. [...] [...] Some YouTube celebrities are selling branded deals based on their YouTube views, circumventing the site. That can violate the partner deal, according to this week’s New Media Minute. [...]

]]> By: Jeremy Campbell http://daisywhitney.com/newmediaminute/the-big-youtube-celebrity-showdown/comment-page-1/#comment-452 Jeremy Campbell Wed, 03 Jun 2009 17:50:20 +0000 http://daisywhitney.com/newmediaminute/the-big-youtube-celebrity-showdown/#comment-452 YouTube is already having enough trouble making money, and getting to profitability, now they have to worry about getting excluded from outside deals their content partners are making. It puts YouTube in a bad position because they want premium content in their network, but they also want to be compensated for spending the big bucks on distribution bandwidth costs. I'm guessing that it won't be too long before they start connecting and integrating brands within content so that they have more control in this important process, and can also make video creators happy by adding value to their overall business model structure. YouTube is already having enough trouble making money, and getting to profitability, now they have to worry about getting excluded from outside deals their content partners are making.

It puts YouTube in a bad position because they want premium content in their network, but they also want to be compensated for spending the big bucks on distribution bandwidth costs.

I’m guessing that it won’t be too long before they start connecting and integrating brands within content so that they have more control in this important process, and can also make video creators happy by adding value to their overall business model structure.

]]> By: Will Video for Food » 5 Ways to Make Star-Sponsored Videos Flourish on YouTube http://daisywhitney.com/newmediaminute/the-big-youtube-celebrity-showdown/comment-page-1/#comment-447 Will Video for Food » 5 Ways to Make Star-Sponsored Videos Flourish on YouTube Tue, 02 Jun 2009 10:40:19 +0000 http://daisywhitney.com/newmediaminute/the-big-youtube-celebrity-showdown/#comment-447 [...] Whitney’s “New Media Minute” covers the ongoing story of YouTube, its partners and advertisers. Prompted by [...] [...] Whitney’s “New Media Minute” covers the ongoing story of YouTube, its partners and advertisers. Prompted by [...]

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