One of the most anticipated books of the year in the Walter Isaacson Steve Jobs biography hits bookstores this week, and that’s why the New Media Minute is taking a look at some of the most innovative uses brands are making of iPads in retail stores, such as Sears, Burberry and Puma. In addition, the episode take a quick look at four shopper marketing startups poised for success: Zazum, Choozon, Steelhouse and Nearbuy. For details, check out the New Media Minute.