Measurement services and Web publishers are refining their tools to help grow online video ad dollars. Nielsen just rolled out ratings points for online programming, rolling up online impressions into a GRP measurement, while Web publishers like blip.tv are devising new ad strategies for online video.
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1 Comments
Loyal audience building is key, every show needs evangelists but very few of them actually have them in numbers. That 100% ad watching data from loyal fans is great to hear!
Good for Nielsen, need more tools like these to advance the online video space.
As always, great show Daisy!
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