Is brand integration the best solution for digital content providers? Maybe not, said Disney’s Chris Williams in this week’s New Media Minute. When I asked him at the NATPE LATVFest about the future of online ads, he offered a contrarian point of view for a programmer on why pre-rolls are better. I also caught up with Revision3′s CEO Jim Louderback and he shared his view on what it takes to survive in online video.
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