Smartphone users are much more likely to take action, such as buying a product, after seeing a mobile ad. And that action, usually starts with mobile search. According to a new study from Google, about 71 percent of smartphone users search for related content on their Smartphones after being exposed to ads online and offline. Here’s what you need to know about mobile habits and how to maximize your brand for the new consumer mobile behavior.
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1 Comments
I love going to websites on my iPhone that have optimized their site for the mobile experience, makes everything so much easier to navigate and ultimately buy products.
And, I’m more apt to buy something on a mobile site if it’s mobile optimized because my experience is better and I’m happier in that real-time state.
Great show as always Daisy!
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