The high-pitched Web star Fred is raking in the bucks, earning a six-figure income from his YouTube videos, a Google-YouTube executive said at the OMMA Video conference. That money is helping push online video as a category to command 4% of all ad revenue. But don’t expect online video to impact the upfront. Here’s why in this week’s New Media Minute by Daisy Whitney.
Daisy Whitney
How to Make a Six-Figure Income on YouTube
June 17, 2009
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That online video will have little impact on the upfront market is natural because there are not enough “breakout” web series to attract a lot of upfront placements. What most content creators know and suffer together in is the fact that they will have to foot their own production costs until they become irresistible “great buy, great niche match” targets for media buyers and sponsors.
Packing my camera and gear now as I go out to pound the pavement.
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