Even if you love your corporate job, you should build your personal brand. That’s the advice of Gary Vaynerchuk, the multi-million dollar businessman, uber-popular video star and now New York Times bestselling author. In his latest book “Crush It,” Gary evangelizes his philosophy on how to build your own brand equity. But how can you “crush it” when you work for a TV network, advertising agency or media firm? New Media Minute host Daisy Whitney asked Gary at a recent book event and he shared his thoughts on how employees can get executive buy-in to the “crush it” philosophy.
Daisy Whitney
How to be like Gary V while you’re working for The Man
November 10, 2009
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Awesome video! what he said in the video is so dead on it’s scary. I’m totally doing exactly what he says. I’m building my brand in addition to working a 9-5. It’s amazing how many times I pitch these very ideas (video, social, twitter, blogging, etc.) to the exec’s, but like Gary said,…it’s so early and there’s no ROI that they can see, they hardly ever implement and of the ideas. Gotta do it on your own.
…Great stuff. Think I’m going to pick up his book. ~ Mike
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