Are you ready for more ads in your online TV? Because you're going to get them since everyone from Comscore to CBS to ABC to CW says you want them. But will we as consumers tolerate them? Daisy Whitney has some exclusive insight from the Comcast TV Everywhere trial on our tolerance for ads in online TV in this week's episode of the New Media Minute.
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2 Comments
The audience will have to tolerate them because ads are necessary to support and offset all of the associated costs. Unless people want to pay for their content which most don’t want to, so ads are just a way of online video viewing life.
Love the shirt Daisy, very cute, and a great message especially for the younger and lazier people out there!
Its kind of funny that this new technology of web TV is taking us backwards in having to watch ads and not fast forwarding. You would think one day with more and more people getting DVR’s and more people being able to watch web TV on their actual television, web TV could become more profitable for some companies.
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