I’m a Matchmaker for the Web Video Economy!

July 15th, 2008

This weeks edition of the New Media Minute offers a concise summary of the recent Lehman Brothers report that sent media stocks tumbling: unless youre Apple or Google youre screwed.

Youll also learn about video search initiatives from Blinkx and Truveo, as well as efforts in the windy city to turn Chicago into a new media haven with the September Chicago New Media Summit.

Finally, Daisy Whitney says shes willing to connect both ad agencies and web shows that want to learn more about new ad opportunities in Web video.

Late Night Daisy: When it’s Safe to Take a Ride From a Stranger

July 10th, 2008
Coming home from Gary Vaynerchuk’s 500th episode I learned when it’s safe to take a ride from a stranger — when that stranger Twitters.

When a Daisy Meets a Siren

July 8th, 2008
Daisy Whitney has a guest co-host in this weeks New Media Minute: Sarah Lane, the star of Revision3s PopSiren, joins her on the set of Sarahs own Web show. Tune in for details on how David Price, host of Black20.coms The Middle Show and the winner of the first ever New Media Minute-TVWeek.com Tournament for the Hottest Male Web Host, has landed a sponsor in mobile technology company Loopt. You’ll also get the latest demos for online video and TV and an exclusive interview with Sarah Lane on big changes at her Web show.

We have a winner in video search!

July 1st, 2008

Traditional search engines like Google and Yahoo are poised to win the video search business because almost one-third of traffic to online video sites originates from search engines, Hitwise says. In this episode of the New Media Minute youll also learn about Feed Company too, which seeds viral marketing campaigns for brands like Ray Ban and Microsoft Zune.The episode also covers a partnership between the University of California at San Francisco and YouTube that could portend a new direction for Web video.

How much does that ad cost? And who to bet on in online video!

June 24th, 2008

Now that the TV upfront is over, this weeks New Media Minute looks at what it costs to run an ad on-air and online. The numbers may surprise you. The episode also covers the latest product integration efforts by online comedy duo Rhett & Link. The pair have partnered with Alka-Seltzer. Will it work? Finally, youll get a closer look at a new online video measurement company Visible Measures and why its well positioned in the growing Web video economy.

My KNTV Report on What We’re Watching Online

June 19th, 2008


How A Web Series Uses Viewer Feedback to Program and The Next Big Internet Book

June 10th, 2008
This weeks New Media Minute takes a close look at how one Web show, MojoHDs The Circuit, is harnessing Web data to fine-tune its editorial and distribution strategy each week. The episode also covers a new project from one of TVWeeks 12 to Watch in 2008, Bill Tancer. Hyperion is due to publish his first book Click in September and will offer certain chapters for free downloads online this summer.

My KNTV Report on Celebrities Using Online Video

June 7th, 2008

I’m doing on-air reports now for NBC stations in San Francisco, Los Angeles and San Diego, so be sure to check out this latest one that ran on June 7.


Exclusive iJustine Interview: Her New Project with Carson Daly

May 27th, 2008

In this weeks New Media Minute Internet star iJustine discusses her upcoming project, The Really Big Internet Show.Its a new daily Web series produced by Carson Daly Productions and is slated to launch in July and will also feature Web stars Rhett & Link and HappySlip.iJustine also talks about how to make money as an Internet celebrity, CPMs for her Web videos and whether Internet fame has changed her.

The Cost to Produce a Web Video Series

May 20th, 2008

We share a range of costs for Web series such as Dorm Life, Sanctuary and Foreign Body in this weeks edition of the New Media Minute and compare those costs to traditional TV.

The episode also looks at how fast venture capital money is flowing into the online video sector this year. Hint: in the first three months of this year, investment has already reached nearly half of the dollars from last year. Finally, we also offer an inside look at how an online game for Cartoon Network's "Ben 10" is driving Web traffic for the cable network.

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