October 2008
Let’s go steady on the Web
Web shows and Web sites are starting to go steady. Michael Eisners latest Web series Back on Topps runs exclusively on Foxsports.com before other sites get it. The same goes for the popular show Pink, which plays on Vuze.com before it releases to other sites. In this episode youll also get the latest on my matchmaking efforts between Web producers and advertisers. Ive sent some on a first date!
October 8th, 2008 at 7:39 am
Thanks for the insightful comments on the proliferation of webisodes on sites like ours (with “Pink, the Series”). Our user base and HD capability made us a good choice for them, and we’re thrilled with the results. We are releasing a new version of our product next week which includes a redesigned look and new functionality that plays right into serialized content, like Pink. BTW, the company is actually pronounced like “views.” Thanks for the mention and keep up the good reporting!
P.S. We’re on Twitter, too. http://www.twitter.com/vuze
October 9th, 2008 at 12:33 pm
You’re right Daisy, it seems like every entity in the online video production chain is sinking money into content except advertisers.
I wonder how much money will be spent (and lost) building this industry up before advertisers finally join the party, and put money back into the space?!
It’s amazing how long it takes advertisers to shift their focus from TV to online video, when clearly spending online provides more brand engagement and increased ROI opportunities.
October 9th, 2008 at 1:36 pm
Loved your concise summing up at the end, Daisy… “web video offers targeted ad opportunities in front of loyal viewers who are also buyers.”
Couldn’t have said it better!