June 2008
How much does that ad cost? And who to bet on in online video!
Now that the TV upfront is over, this weeks New Media Minute looks at what it costs to run an ad on-air and online. The numbers may surprise you. The episode also covers the latest product integration efforts by online comedy duo Rhett & Link. The pair have partnered with Alka-Seltzer. Will it work? Finally, youll get a closer look at a new online video measurement company Visible Measures and why its well positioned in the growing Web video economy.
June 27th, 2008 at 11:06 am
Hi Daisy,
I really like your work. I first heard of you on TWIM so that cross pollenation has led me to your website.
If I could offer a slight criticism…you really use your hands A LOT. When I worked at FOX News (way back in the 90s!) they used to tell their reporters to gesture wildly because the viewer needed to be “mentally stimulated” while watching. Don’t get nuts with it, just be you.
I really like the New Media Minute and will keep watching.
Thanks,
Rob Parker
July 21st, 2008 at 6:38 am
Just discovered your show, I love it, and think your sponsor should back you so you can do it on a daily basis.
You have already given me stats and numbers that I will be using in writing my new business plan.
Look forward to your future shows, thanks Daisy.
July 21st, 2008 at 7:55 am
[...] a $15 CPM. That seems right on target, and perhaps even low. Daisy Whitney reported last month that advertisers pay the networks a $25 CPM for TV-run spots and upwards of $40-$75 for an online run of the same show (though the views are less, there are fewer ad [...]