Daisy Whitney

Join me Feb. 7 for Launch Event!

Daisy Whitney — Thu, 02 Feb 2012 17:28:21 +0000

Are you in the Bay Area? If so, I’d love it if you’d join me at a launch event for THE RIVALS! I’ll be at the Barnes & Noble in El Cerrito, CA on Tuesday February 7 at 6 p.m. I’ll talk about the book, read from the book and sign THE RIVALS as well as THE MOCKINGBIRDS. Details here!

How to Measure Social Buzz for a TV Show – Bluefin Labs

Daisy Whitney — Wed, 01 Feb 2012 06:51:47 +0000

Where will the next great breakthrough in marketing and measurement come from? A lot of ad agencies are betting on a social media metrics company called BlueFin labs. Every where I turn, I hear this company’s name mentioned and here’s why – Bluefin Labs is helping marketers pinpoint the precise social buzz of a TV show and the ads within it, and that’s why agencies like Starcom, MediaVest and Mediacom have signed on to use the company’s metrics to inform its online and TV buys. For more details, check out this week’s New Media Minute.

Downward Facing Chair Dog?

Daisy Whitney — Thu, 26 Jan 2012 18:19:54 +0000

Found my dog in this odd pose today.

“A Gripping Read from a Talented Author”

Daisy Whitney — Wed, 25 Jan 2012 18:16:11 +0000

Eeek! My book is on the home page of the teens section on Barnes & Noble’s Web site! One of my Facebook friends told me about this last night, and I know the picture is hard to see, so you should just go to BN.com, and click on “teens” and there’s my book under “Bookseller Pick!” on the home page of teens!

How to Integrate Online Video and TV Ads

Daisy Whitney — Wed, 25 Jan 2012 14:00:28 +0000

What do you get when you combine a $500,000 online video buy with a $2.6 million TV campaign? A 14% percent boost in reach, an 18% jump in frequency and an 11% reduction in the cost of the impressions. Or so says YuMe, the online video network that partnered with Nielsen to study effectiveness of a cross-platform campaign. For details on how online video boosted the efficiency of TV, check out this week’s New Media Minute.

13 more days til THE RIVALS

Daisy Whitney — Tue, 24 Jan 2012 19:28:04 +0000

THE RIVALS releases in 13 days. And I have my first bookstore event shortly for this book – my second published novel. It’s strange to prep for it because I need to somehow wind myself back to what I thought, felt, hoped, intended, wished for while writing this novel. And I’ve written three more novels since I finished THE RIVALS. So I have to backtrack through three whole storylines and three whole sets of characters and lives I’ve been messing with since then to reconnect with THE RIVALS. But I will!

How Consumers Use Tablets, Mobile Devices in the Home – Insight from a TV Exec

Daisy Whitney — Tue, 17 Jan 2012 15:05:12 +0000

Like most TV networks, Scripps Networks has launched programming on mobile devices and tablets. So far, the programmer has found that tablet usage is four to five times that of the other devices. We caught up with Scripps executive Jeff Meyer and he shared insights on what this means and where networks will go next with new media devices, as well as what the mobile market needs from advertising. For more details, check out this week’s New Media Minute.

First ever signed copy of THE RIVALS!

Daisy Whitney — Tue, 17 Jan 2012 14:31:06 +0000

I’m giving away what will be the first ever signed hardcover of THE RIVALS! How do I know it’s the first ever? Well, because I haven’t signed any yet! I got a few advance copies from my publisher this weekend and while the book doesn’t release for three more week – February 6 – you can try to snag a signed and personalized copy over on Facebook!

Cats are funny

Daisy Whitney — Tue, 17 Jan 2012 04:44:14 +0000

Hanging out with a Hot Boy (on a book cover)

Daisy Whitney — Sat, 14 Jan 2012 20:45:15 +0000

I got this on my porch today!! Don’t we look cute! It’s my hardcover from my publisher and THE RIVALS will be in stores Feb. 6. Pre-order here!