Everyone from book publishers to magazine concerns to TV networks have been trying to figure out their tablet and iPad strategies. And now the premium cable network Starz partnered with book publisher Penguin in a deal that helps Starz promote an original series and helps Penguin promote its author Ken Follets bestseller The Pillars of the Earth with a so-called “amplified edition.” This is a marketing initiative that can potentially tap into the storytelling potential of iPad. Apple has sold 3 million iPads.

Brand advertisers are increasingly asking Web sites and publishers to conduct “intent-to-purchase” studies that measure the success or failure of a Web video campaign. Break Media CEO Keith Richman tells Daisy Whitney in this week’s New Media Minute how advertisers and publishers can use that data to improve their campaigns.

Is brand integration the best solution for digital content providers? Maybe not, said Disney’s Chris Williams in this week’s New Media Minute. When I asked him at the NATPE LATVFest about the future of online ads, he offered a contrarian point of view for a programmer on why pre-rolls are better. I also caught up with Revision3’s CEO Jim Louderback and he shared his view on what it takes to survive in online video.

Brands and advertisers are spending a lot more money in online video. But how can they make sure their ads run in brand-safe environments and that they get the most out of their investment? Here are some best practices and tips to follow from Daisy Whitney and ScanScout in this week’s New Media Minute.

Want to make money and grow audiences with an iPad app? Then learn the secrets to iPad app success! In this week’s New Media Minute, Daisy Whitney shares key takeaways and best practices for brands, marketers and content creators who want to make compelling iPad apps.

NATPE’s LA TV Fest is coming up next month and the conference is a great opportunity for networking and meeting with some of the most prolific producers in traditional and new Hollywood. With my promo code 10DAISY you can get $100 off registration at LATVFEST.net. Also, the January NATPE conference is moving to Miami in 2011 and NATPE is offering a summer special rate of $500 for registration if you book now at NATPEMARKET.com

In the last year, the nation’s largest TV providers added more than 1.7 million new video customers, suggesting that cord cutting is not a trend, according to fresh research from Leichtman Research Group as Daisy Whitney reports in this week’s New Media Minute. The research firm analyzed official data from cable, satellite and telco operators and found that while the nation’s ten largest cable operators lost more than 1.4 million video customers during the last year, satellite operators and telcos added more than 3 million new customers for an overall net gain. This episode also covers news of a Mommycast.com spinoff – Mommycast Latina.

Alloy Entertainment begins international deal-making for its digital series as it embarks on plan to launch four to six digital shows each year. Other digital studios like Take180 and Mondo Media are cranking on foreign rights. This episode of the New Media Minute also covers a smart branded video project from Ericsson and why it’s an example for other companies to emulate.