Where will the next great breakthrough in marketing and measurement come from? A lot of ad agencies are betting on a social media metrics company called BlueFin labs. Every where I turn, I hear this company’s name mentioned and here’s why – Bluefin Labs is helping marketers pinpoint the precise …]]>

Where will the next great breakthrough in marketing and measurement come from? A lot of ad agencies are betting on a social media metrics company called BlueFin labs. Every where I turn, I hear this company’s name mentioned and here’s why – Bluefin Labs is helping marketers pinpoint the precise social buzz of a TV show and the ads within it, and that’s why agencies like Starcom, MediaVest and Mediacom have signed on to use the company’s metrics to inform its online and TV buys. For more details, check out this week’s New Media Minute.

What do you get when you combine a $500,000 online video buy with a $2.6 million TV campaign? A 14% percent boost in reach, an 18% jump in frequency and an 11% reduction in the cost of the impressions. Or so says YuMe, the online video network that partnered with …]]>

What do you get when you combine a $500,000 online video buy with a $2.6 million TV campaign? A 14% percent boost in reach, an 18% jump in frequency and an 11% reduction in the cost of the impressions. Or so says YuMe, the online video network that partnered with Nielsen to study effectiveness of a cross-platform campaign. For details on how online video boosted the efficiency of TV, check out this week’s New Media Minute.

Like most TV networks, Scripps Networks has launched programming on mobile devices and tablets. So far, the programmer has found that tablet usage is four to five times that of the other devices. We caught up with Scripps executive Jeff Meyer and he shared insights on what this means and …]]>

Like most TV networks, Scripps Networks has launched programming on mobile devices and tablets. So far, the programmer has found that tablet usage is four to five times that of the other devices. We caught up with Scripps executive Jeff Meyer and he shared insights on what this means and where networks will go next with new media devices, as well as what the mobile market needs from advertising. For more details, check out this week’s New Media Minute.

The annual Consumer Electronics show has kicked off this week in Las Vegas, with gadgets and TV galore. CE makers from Samsung to LG are rolling out new connected TV partnerships, as these smart sets accounted for 52 million sets sold last year. Now, in 2012, manufacturers are promoting Internet-capable …]]>

The annual Consumer Electronics show has kicked off this week in Las Vegas, with gadgets and TV galore. CE makers from Samsung to LG are rolling out new connected TV partnerships, as these smart sets accounted for 52 million sets sold last year. Now, in 2012, manufacturers are promoting Internet-capable TVs even more to distinguish themselves from the competition. For more on what’s on the connected TV horizon, and whether 9% of consumers really have cut the cord, watch this week’s New Media Minute.

After a robust 2011, online video should enjoy another year of rapid growth. eMarketer has said online video ad spend should rise 40% this year. Marketers say they’ll move money from TV budgets and non-video display budgets, but they’re also expecting organic growth, according to a Break Media report. …]]>

After a robust 2011, online video should enjoy another year of rapid growth. eMarketer has said online video ad spend should rise 40% this year. Marketers say they’ll move money from TV budgets and non-video display budgets, but they’re also expecting organic growth, according to a Break Media report. Look for pre-roll formats and mobile video formats to drive the business. For more details, check out this week’s New Media Minute.

In many ways, 2011 was the year of the tablet, while social TV and online video partnerships enjoyed a robust twelve months as well. Looking ahead to 2012, keep an eye out for standards in tablet measurement, advanced online video deals in measurement, and an increased use of social TV …]]>

In many ways, 2011 was the year of the tablet, while social TV and online video partnerships enjoyed a robust twelve months as well. Looking ahead to 2012, keep an eye out for standards in tablet measurement, advanced online video deals in measurement, and an increased use of social TV for Web TV discovery. For details on my 2012 predictions, check out this week’s New Media Minute.

What lessons did 2011 teach us about the new media business? Here are three lessons learned in online video, social media and connected TV ads in this week’s episode, drawing from Shira Lazar’s What’s Trending, the Old Spice Guy, and research on connected TVs. For more details, check out …]]>

What lessons did 2011 teach us about the new media business? Here are three lessons learned in online video, social media and connected TV ads in this week’s episode, drawing from Shira Lazar’s What’s Trending, the Old Spice Guy, and research on connected TVs. For more details, check out this week’s New Media Minute.

Online video advertising is finally catching up to consumer viewing habits. The growth rate of video ad views in the third quarter outpaced the growth rate for video views for the first time, according to new data from video technology company Freewheel. Completion rates for ads were highest in long-form …]]>

Online video advertising is finally catching up to consumer viewing habits. The growth rate of video ad views in the third quarter outpaced the growth rate for video views for the first time, according to new data from video technology company Freewheel. Completion rates for ads were highest in long-form videos that had more ads, a promising sign for the online TV business. For more details, check out this week’s New Media Minute.

Which digital media startups are poised for success? The New Media Minute has scoured the ranks of new players in shopper marketing, social media, gaming and mobile. In this week’s New Media Minute, Daisy Whitney tell us why to watch Bluefin Labs, Sonar, GoldRun and Steelhouse.

NBCU-owned iVillage has steadily grown the frequency and amount of video across its site and is now generating more than 4 million video views each month, with plans to expand the video on its site in 2012. Kelly Wallace, the site’s head of video and chief correspondent, said advertisers are …]]>

NBCU-owned iVillage has steadily grown the frequency and amount of video across its site and is now generating more than 4 million video views each month, with plans to expand the video on its site in 2012. Kelly Wallace, the site’s head of video and chief correspondent, said advertisers are keen on integrations into the content, and that viewers like daily franchises. Look for more of that in the year ahead, with more details in this week’s New Media Minute.