It’s the age-old question in online video – how do I make sure my videos are found? For insight into how to ensure your videos return high in search, are properly tagged and attractive to marketers, check out my interview with Metacafe CEO Erick Hachenburg. This is also the farewell …]]>

It’s the age-old question in online video – how do I make sure my videos are found? For insight into how to ensure your videos return high in search, are properly tagged and attractive to marketers, check out my interview with Metacafe CEO Erick Hachenburg. This is also the farewell episode of the New Media Minute! It’s been a great four and a half years – thanks for watching!

All brands should be on YouTube, but feeding a YouTube brand channel can feel like a daunting task. However, there are many ways to boost the video in your brand channel without shooting it all yourself, said YouTube executive Eric Meyerson. At a recent conference he offered several tips for …]]>

All brands should be on YouTube, but feeding a YouTube brand channel can feel like a daunting task. However, there are many ways to boost the video in your brand channel without shooting it all yourself, said YouTube executive Eric Meyerson. At a recent conference he offered several tips for brands to boost their YouTube presence through original videos, content curation and consumer content. For more details, check out this week’s New Media Minute.

The growth of social activity in conversations and check-ins around TV programming has grown by about 91% year over year, according to a study by social TV tracking service Trendrr.TV. The company also uncovered several interesting trends regarding social activity for shows, news and live events, such as how Facebook …]]>

The growth of social activity in conversations and check-ins around TV programming has grown by about 91% year over year, according to a study by social TV tracking service Trendrr.TV. The company also uncovered several interesting trends regarding social activity for shows, news and live events, such as how Facebook is a more popular social venue for animated shows than Twitter. Meanwhile, electronic program guides are starting to incorporate social buzz about shows, such as the iPad app from TV listings service Veronica Magazine in Holland, which might prove an interesting template for how to weave social buzz into a program guide. In related news, video discovery service Digitalsmiths announced this week that it’s building in real-time buzz to the recommendations it delivers to its customers. For more details, check out this week’s New Media Minute.

Forrester expects that 112.5 million adults, or one-third of the adult population, will own a tablet by 2016, a revision of its previous forecast of 82.1 million. That’s a huge jump, but it’s not just from the iPad3 announced last week. The increase is due to the success of the …]]>

Forrester expects that 112.5 million adults, or one-third of the adult population, will own a tablet by 2016, a revision of its previous forecast of 82.1 million. That’s a huge jump, but it’s not just from the iPad3 announced last week. The increase is due to the success of the Kindle Fire and Nook Tablet too, Forrester says. But what do these figures mean for online video? For more details on how tablets may usher in an era of high engagement and completion rates for online video, check out this week’s New Media Minute.

As the online video business continues to grow, video vendors are racing to introduce new products, eager for a piece of the $3.1 billion ad spending pie. Companies from online media company Local Corporation, to ad serving platform Undertone, to ad network YuMe, to ad technology firm Adap.tv have all …]]>

As the online video business continues to grow, video vendors are racing to introduce new products, eager for a piece of the $3.1 billion ad spending pie. Companies from online media company Local Corporation, to ad serving platform Undertone, to ad network YuMe, to ad technology firm Adap.tv have all introduced new features in recent weeks and months. For more details on what this gold rush means, check out this week’s edition of the New Media Minute.

More than half of U.S. smartphone users turned to their phone to perform retail-related activities while in a store, according to comScore. That could be taking a picture of a product, comparing prices or scanning bar codes for coupons. How can smart brands and retailers take advantage of this behavior …]]>

More than half of U.S. smartphone users turned to their phone to perform retail-related activities while in a store, according to comScore. That could be taking a picture of a product, comparing prices or scanning bar codes for coupons. How can smart brands and retailers take advantage of this behavior and reach consumers at that point of purchase? For all the details, check out this week’s New Media Minute.

Since only one in twelve branded videos pass the one-million view mark, brands and producers are better off building an audience than going for a viral hit. There are several best practices that any Web producer, marketer or brand can follow when making a video series. Jay Miletsky, CEO of …]]>

Since only one in twelve branded videos pass the one-million view mark, brands and producers are better off building an audience than going for a viral hit. There are several best practices that any Web producer, marketer or brand can follow when making a video series. Jay Miletsky, CEO of online network MyPod Studios, shared several with the New Media Minute. For more details, check out this week’s New Media Minute.

More consumers are relying on broadband-only connections in their homes, but that doesn’t necessarily mean they’re cutting the cord. Nielsen’s latest three-screen report reveals that there are now 5.1 million broadcast only/broadband homes in the United States, up 23% from last year. Those are homes with Internet connectivity but not …]]>

More consumers are relying on broadband-only connections in their homes, but that doesn’t necessarily mean they’re cutting the cord. Nielsen’s latest three-screen report reveals that there are now 5.1 million broadcast only/broadband homes in the United States, up 23% from last year. Those are homes with Internet connectivity but not cable TV channels. But the growth may be coming from homes that never had broadband in the first place rather than homes cutting back. For more details, check out this week’s New Media Minute.

Advertising is becoming increasingly interconnected this year and more marketers are pushing out innovative cross platform campaigns, but how does each medium perform? They’re not all created equally and mobile phones generate a much higher click through – or interaction rate – 4 and a half times — that online …]]>

Advertising is becoming increasingly interconnected this year and more marketers are pushing out innovative cross platform campaigns, but how does each medium perform? They’re not all created equally and mobile phones generate a much higher click through – or interaction rate – 4 and a half times — that online video does. For more details on how new media outlets can help each other, check out this week’s New Media Minute.

Where will the next great breakthrough in marketing and measurement come from? A lot of ad agencies are betting on a social media metrics company called BlueFin labs. Every where I turn, I hear this company’s name mentioned and here’s why – Bluefin Labs is helping marketers pinpoint the precise …]]>

Where will the next great breakthrough in marketing and measurement come from? A lot of ad agencies are betting on a social media metrics company called BlueFin labs. Every where I turn, I hear this company’s name mentioned and here’s why – Bluefin Labs is helping marketers pinpoint the precise social buzz of a TV show and the ads within it, and that’s why agencies like Starcom, MediaVest and Mediacom have signed on to use the company’s metrics to inform its online and TV buys. For more details, check out this week’s New Media Minute.