January 2008 Articles
January 31, 2008 Let’s bring an end to useless DVD screeners
I’d be happy never to receive a screener DVD from a network again. So I’m going to follow Showtime’s lead of nixing DVD screeners. I don’t want the silver discs, either.
January 31, 2008 Consumers Prefer Online Viewing to VOD, Study Says
Internet video viewing is leaving video-on-demand in the dust.
That’s the conclusion of a new study from Solutions Research Group. The study found that, in November, about 20% of Internet users watched a TV show online each week, compared to 14% who watched a TV show on video-on-demand.
January 20, 2008 12 to Watch: Michael Steib
In his inaugural year on the job at Google, Michael Steib launched the first major auction-based system for buying television spots and then guided a partnership between the world’s biggest search engine and the world’s most powerful TV ratings company.
January 20, 2008 12 to Watch: Bill Tancer
There once was a time when we used to share our deepest secrets with our hairdresser.
Now, we share those secrets with Google or Yahoo or MSN.com.
We tell Google what we want, who we’re interested in, how we are feeling. We are what we search for.
Web-Video Ad-Price Survey, Take Two
WebVideoReport readers clamored for more the first time we published a compilation of prices charged for Web video. So in take two of that project, we’ve added prices for NBC Universal’s TV stations…
Web Talent Tests Ads
Video Creators Seek Bigger Share of Revenue
Looking to increase revenues, a number of online video creators are turning to new ad strategies, including product placement.